Key West Poker Run Recap

The QC4v 1350 sterndrive always draws a crowd.
Mercury Racing was recognized for our title sponsorship at the Friday Night sponsor party.

Whew! I’m just getting back to a “normal” schedule after last week’s Key West Poker Run. It was a great event. We had people at the Mercury Racing truck from the moment we unloaded our 1350 and 565 display engines through the 10:00 p.m. closing time. It was non-stop action Thursday through Saturday. It’s always fun to meet and greet folks who enjoy our products. It is equally enjoyable to establish new relationships with future customers.

This year was the 20th anniversary of the event. Stu Jones and the Florida Powerboat Club staff didn’t disappoint. This has to be the largest gathering of performance boats on earth. It is also the largest gathering of performance boat builders and dealers. Industry movers and shakers included Reggie Fountain, Randy Scism (MTI), Peter Hledin (Skater), Chad Braver (Cigarette), Todd Warner (Statement), Nils Johnson and Trond Schou (Nor-Tech), Paul Loguidice (Hustler), David Woods and Scott Shogren (Pier 57).

The classiest boat in Key West – in my opinion, was Nor-Tech’s new 477 Super Vee. Their rigging of staggerd 1350s is golden.
Poetry in Motion!

The weather was on the cool side Thursday night; perfect for Mercury Racing jacket and hoodie sales. Those were sold out by Friday morning! The rest of the week was sunny with temps in the mid-70s. It is truly an international event with visitors from Norway, Canada and Germany participating in the run and checking out all of the vendor displays. Numerous times we would have three groups of people at the truck. I would be standing near the 1350 answering questions regarding our QC4v engine platform; Scott Reichow was talking props near the Mercury Racing Prop & Accessories display and Dave Vehrs would be answering questions regarding NXT1, NXT6 or M8 drives. Meanwhile, Brad Halpin, one of our product integration managers, assisted customers who had questions regarding propulsion package set-up and operation. Adrian Rushforth, who handles Marketing and Sales for Mercury Canada, came down to escape the cold. He was a great help with answering questions and engaging with our customers as well.

Derek Wachob’s spools up the turbos in his 1350 powered MTI ZR48!
Statement had a great showing with a variety of sterndrive performance boats and outboard center consoles.

I would like to extend a special thanks to Kyle Hensley and crew for getting our displays off and back on our truck safely. Kyle is a tireless worker who kept the entire village organized and running smoothly!

I look forward to seeing all of the video footage American Performance Television (APTV) captured at the event. Here’s the first in a series of event videos we’ll be posting on the Mercury Racing YouTube channel.






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2 thoughts on “Key West Poker Run Recap”

  1. Kevin,

    Well done on the coverage, and thanks to you and all the Mercury Racing staff that came out to support our 20th Annual Key West Poker Run. Indeed your account of the non-stop traffic of international powerboating enthusiasts and industry icons at our Key West Poker Run Village is true in every respect! We had a great turnout, weather held with zero rain, and Mercury Racing engines dominated the fleet as always.

    Sorry that Fred and Rick could not be there to join us this year, but your sales and technical staff did a fine job as always! Hope to continue the Title Sponsor tradition with Mercury Racing for many years to come!

    Our poker run guests and fans can view thousands of images and video at
    All the best to the Mercury Racing family over Thanksgiving and the coming holiday season!

    Stu Jones
    President-Florida Powerboat Club

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