WS Holland, Johnny Cash’s one and only drummer. Photo credit: bestdamnshows.com.

WS in his Johnny Cash tunnel race boat. Photo courtesy Krista Holland.

I began my career with Mercury Racing in 1988 as a Product Support Specialist. I traveled throughout the country supporting stock outboard and  Formula 1 tunnel boat racing.

St. Louis was the Indy 500 of outboard tunnel boat racing. Racers and fans from around the world would converge on George Winter Park to watch hometown favorites, the Seebold’s, defend their turf. I was working the parts truck one year when Mike Butler (Race Sales Manager at the time) was talking with an older gentleman about tunnel boat races from days gone by and variety of other topics. Mike then introduced me to the gentleman. He was WS Holland, Johnny Cash’s drummer. I had to step back and process who I had just met. I couldn’t believe it! I’m a music lover and drummer as well. The chance of meeting someone like WS at a boat race was very cool and as I would find out later, more than a fluke encounter.

WS checking out the competition while waiting his turn to qualify for a race. Photo courtesy Krista Holland.

Boat racing was a family affair for the Holland’s.

I was impressed at how humble and down to earth this man was. It’s been over 20 years since WS and I have spoken in depth.  My impression hasn’t changed.

WS grew up with Carl Perkins and his brother Jay and Clayton in Bemis, TN. He would go to their concerts and, once in a while, assist the band in keeping time by slapping the side of Clayton’s stand up bass. “It was on a Saturday evening in 1955 when Carl  approached me with an offer to play drums for an audition the band had at Sun Records the following Thursday. I told him I didn’t own a set of drums let alone know how to play them. I borrowed a set and we ended up getting the record contract,” WS said. “I later found out the real reason Carl asked me to go to the audition was because I owned a Cadillac and he wanted to make an impression with Sam Phillips and the people at Sun Records,” WS said with a chuckle.

The Father of Drums and Man in Black.

WS recorded the original Blue Suede Shoes with Carl Perkins. Photo Courtesy Ron Haney.

Their first recording was a song called Movie Magg. They would get their big break in 1956 after recording Carl’s massive hit song, Blue Suede Shoes. WS went on to record with Elvis, Jerry Lee Lewis, Johnny Cash and Roy Orbison. He got a call from Johnny Cash in 1960 to join him in what was to be a two week tour of the East Coast. They opened at the Atlantic City Theater and never looked back. WS earned the nickname “Fluke” for his unique entry into the music industry and legendary career behind the Man in Black.

WS in his first race boat. Photo courtesy Krista Holland.

So what does a famous drummer do to relax? Why race boats, of course. WS’s passion for boats started at an early age. He grew up on the Tennessee River in Saltillo, Tennessee. His father, a farmer, built a boat to move machinery across the river. It was powered by a Ford Model A car engine. “My friends and I would gather water from the river to keep the engine cool, said WS. “My first boat was made out of two pieces of plywood and powered by a Mercury Hurricane 10 outboard. I still own the motor – and the owners manual to go with it.” WS said.

WS has an extensive collection of vintage outboards.

The first thing WS would do when coming off tour was gather up the family and head for the water. “My goal was to have the fastest boat on the water,” said WS.  “In 1957, I went for a ride in the fastest pleasure boat of its time; an AristoCraft  powered by a 60 h.p. Mercury Mark 75 outboard. That boat topped out to whopping 41 mph!,” WS exclaimed. His need for speed was enhanced once again in ’63 when he first experienced the Merc 1000, the worlds first 100 h.p outboard. “It was the first black Mercury  mounted on a Commando U2 hull. That thing was really fast -topping out at 62 mph!,” said WS.

The Glastron Carlson tunnel with 1250 Super BP.  Photo courtesy Krista Holland.

Now he was hooked. He had to race. His first race was Portsmouth, Ohio – 1969. His ride was a Glastron Carlson tunnel with the Mercury 1250 Super B.P. race outboard. He has several race wins and championships to his name.  And like most, he has also had his share of losses and crashes. He cherishes all of it.  Billy Seebold, Reggie Fountain, Earl Bentz, Benny Robertson and Kenny Kitson are a few names WS referenced as lifelong friends in his boating family. WS promises there will be plenty of his boat racing featured in The Father of Drums, a video documentary on his 60 year drumming career.

WS feels blessed to have had such enjoyment and success in his passion for playing music and racing boats. I feel blessed to have had the opportunity to meet The Father of Drums and share our common interests.

Dyno technician, Dave Dins, puts a 1350 through its paces.

OptiMax 300XS powerheads await their turn on the dyno.

We spend a lot of time validating our products. This is because we are responsible for entire propulsion systems – not just independent components. Everything (engines, transmissions, drives and propellers) must work together and be tolerant of each other. This includes oils and lubes. They are the system’s lifeblood.

We validate our engines using specific oil types and weights. Same goes for the drives and  lubes. Over the years, our two-stroke outboards have evolved from carbs to electronic fuel injection to OptiMax low-emissions direct fuel injected technology. Similarly, our higher horsepower sterndrives have evolved from traditional 2-valve, push rod engines to a quad cam, four valve engine of our own design. Oil and lube requirements have evolved along with the products.

Mercury Racing 2-Stroke Engine Oil is recommended for consumer and race OptiMax outboards.

Vital fluid for Mercury Racing sterndrives.

Today, we offer our own line of 2-stroke and 4-stroke oils and gear lube. Mercury Racing 2-Stroke Engine Oil is recommended for our line of OptiMax outboards including the 250 SportXS and 300XS consumer outboards and 200XS SST and 200XS ROS race outboards. It is validated for use with standard and ProXS OptiMax models as well.

Mercury Racing 4-Stroke Engine Oil is vital to our sterndrive engines, from the 525 EFI to the all-new 1650 RACE. It is also recommended for use in the 350 SCi Verado outboard and is validated for use in all standard and Pro FourStroke Verados. Our 60 EFI FormulaRace outboard performs best when fed this enriched fluid as well.

Proper maintenance using quality oils and lubes ensures top performance – even if you’re a Psycho Clown. Photo credit: Venessa Eyles Photos/Cyclonic Images.

Vital fluid for Mercury Racing outboard and sterndrive gearcases.

Our all-new gear lube replaces a synthetic lube previously used on our high end surface drives. It is used in all gearcases built at Mercury Racing. Outboard gearcases include Fleet Master, Torque Master and Sport Master, IV SSM and VI SSM. Sterndrive gearcases include the dry-sump NXT1, NXT6 and M8 as well as Bravo One XR Sport Masters.

Mercury Racing oils and lube are available for purchase from your local Mercury Outboard or Mercury MerCruiser Sterndrive dealer. Part numbers are as follows:

• 2-Stroke Engine Oil -1 U.S. Gallon: 92-8M0078011; MSRP $51.00 ea. (sold @ 3)
• 4-Stroke Engine Oil -1 U.S. Gallon: 92-8M0078014; MSRP $41.45 ea. (sold @ 3)
• Gear Lube – 1 Quart: 92-8M0078015; MSRP $18.32 ea. (sold @ 6)
• Gear Lube – 5 U.S. Gallon: 92-8M0078016; MSRP $316.65

Protect your investment. Regular maintenance using factory approved oils and lubes will give you more hassle free time on the water and less in the service bay.

The 1100 is the most powerful EU compliant gasoline sterndrive available.

The EU compliant 565 models bring Digital Throttle & Shift technology to the European sport boat market.

The 1650 RACE was the talk of the Miami Boat Show. Equally newsworthy was our release of 565 and 1100 sterndrives certified for use in the European Union (EU). The popular engines, packed with Mercury Racing exclusive components, meet the emissions requirements as set forth in the EU Recreational Craft Directive (RCD).

The certification expands the availability of the 565, 600 SCi, 662 SCi and 1100 sterndrive engine packages to all countries that fall under the EU’s RCD. EU certified models are identified with the CE mark. OEM boat builders must certify that their boats conform to the RCD noise requirements.

Nor-Tech’s gorgeous 420 Monte Carlo equipped with twin 565s.

Nor-Tech’s 477 Super Vee is a natural for EU 1100 power.

I first met go faster.de owner Andy Groeber back in 2004 when we first came out with the 1075 SCi. I would catch up with him over the following years on his annual trek to the Miami Boat Show. Andy is an exclusive Nor-Tech dealer just South of Munich. He has had a lot of success with the 662 SCis. He is excited to have the EU certified 565 and 1100. Andy sees the 565s being popular for the Nor-Tech Monte Carlo and 39-foot sportboats.

“No hassle boating is a key message for both the 565s and 1100s. The 1100s are wonderfully efficient. They have a very good reputation in the field with fewer breakdowns and less maintenance required than anything else in the past,” said Andy. They will open doors to sell high-end cats and vee-bottoms to customers who may not have bought them in the past due to maintenance needs, Andy said.  “Customers in this power range would have previously had triple diesels with sub par performance. The big power and torque capabilities of the 1100 will be a natural for big family cruisers as well,” Andy concluded.

Goldfish recently introduced their new 50 footer. Photo credit: Speed & Pleasure magazine.

The quad cam, four valve 1100 comes standard with the legendary dry-sump NXT6 sterndrive.

Pal Sollie, owner of Goldfish boats, has a new 42-foot rib for military and commercial/government applications. A recreational model of that rib fitted with 565s would be fantastic!,” Pal exclaimed. He also looks forward to running the 1100. “The 1100 will be a good fit for our new 50-footer introduced a month ago,” said Pal. “Both engines are new and fresh. They are something we’ve needed to attract younger customers into the market,” said Pal.

The Hydrolift C-33 CAB will be a perfect boat for EU certified 565 sterndrives. Photo credit: Speed & Pleasure magazine.

Norwegian builder Hydrolift makes 22-33 foot powerboats for the Scandinavian market. They Export to EU countries, Russia and the Far East. Hydrolift sales rep Reider Golstad said, “The 1100 is too powerful for our hulls – although it would make a perfect single engine application.”  Digital Throttle & Shift technology is a big deal for our market. Custom colors are too. The 565 will be a good engine for us,” Reider said.

Digital Throttle & Shift is a game changer.

Dries Kuysten is equally excited about the 565. Dries owns Kuysten Watersport, a Formula and Rinker dealer  in the Netherlands. “This is a great opportunity to take the next step after the 8.2L. If I had to power my own boat now, this would be the engine of my choice!,” exclaimed Dries.

The ergonomic Zero Effort Digital Throttle Control.

Everyone I spoke to said the European Union is starting to recover from the recession we all have experienced over the past few years. They are looking forward to the future now that they have a broader range of clean, hassle free Mercury Racing power at their disposal.

(L-R) Go Fast Fishing Charters Captains Joe and Sam Maisano.

It’s been a year since we introduced the Bravo I FS outboard propeller. It was originally developed for single engine four stroke outboard applications. We’ll, it didn’t take long for the word to spread regarding the prop’s performance. Folks running multiple four stroke outboard rigs started asking for right and left-hand rotation sets of the popular prop.

Twin Verado 300s with 1.75: HD gearcases.

Being the conservative person I am, I opted to first work with a handful of people running various hull types to prove the concept before releasing the counter rotation Bravo I FS models. It took longer than I thought to get feedback from the field.

I  grew frustrated because I wasn’t getting any details regarding performance results. All I would get was, “They’re great! Thanks. ” or more often than not – no news at all. It was like pulling teeth. I found out over time the props worked so well that they wanted to keep their performance secret to themselves. Eventually, I got the detailed information I was looking for and I am happy to share it with you here.

Capt. Sam enjoyed measurable performance improvements with the Bravo I FS.

Captain Sam Maisano and son Captain Joe own Go Fast Fishing Charters in Treasure Island, Florida.   They repowered their 32-foot Donzi ZF center console last year twin Mercury Verado 300′s equipped with the HD 1.75 gearcase. They tested six different props, none of which met their performance goals. Their timing of contacting me was perfect as I was just beginning to research the feasibility of producing left-hand rotation Bravo I FS props for applications like theirs. In late February, 2012, they tested a set of 23″ pitch Bravo I FSs. The results were outstanding!  Capt. Sam said, “Since then we have run over 150 fishing trips and logged over 400 hours of excellent performance.”

Go Fast Fishing Charters’ 2004 Donzi 32 ZF CC with 2012 Verado 300 outboards.

Capt. Sam provided the following list of benefits he has realized after running Bravo I FS props.:

• Excellent fuel economy at low, mid and high speed
• Engine achieves 6100-6400 RPM, as recommended by Mercury
• Stern lift and bow lift, boat rides on steps as designed
• Excellent throttle response at all speeds and conditions
• The boat jumps up on plane and does not cavitate
• Best top end speed compared to all other props tested

The Pro Finish Bravo I FS is available in both right and left-hand rotation.

“We are extremely satisfied with the Mercury Verado 300′s and the Bravo I FS props. Together they are built for maximum speed, performance and efficiency and since the name of our business is Go Fast Fishing Charters these things are very important. We would certainly recommended these Mercury products to anyone,” concluded Capt. Sam.

Good stuff. I hope those with similar applications find this information helpful.

Erik Christiansen (R) and I unveil the coveted 1650 RACE sterndrive.

I just got back from the Miami Boat Show where, in addition to our unveiling of the awesome 1650 RACE sterndrive, we debuted the all-new Pro Max outboard propeller. Some of you may be familiar with the high performance 150/200/225 h.p. Pro Max outboards we produced back in the mid 1990s. I thought the Pro Max name was perfect for our new prop and it’s intended applications.

We needed a prop to help lighter weight hulls get up on plane faster and improve top end speeds. The Bravo I XS is the solution for 2-strokes carrying heavier loads. The Bravo I FS is the prop for four strokes with heavy assignments (single and multiple engine rigs) as well.  The new Pro Max fills the gap for  OptiMax ProXS and 300XS and Verado Pro FourStroke outboard applications on hulls with natural bow lift.

An Allison XS-2003 GrandSport was used to validate the Pro Max for sport boat applications.

Outboard drag racing veteran Glenn Reynolds, owner of Reynolds Racing and Marine, helped validate the prop for us. Glenn ran it on an Allison XS-2003 GrandSport with the new Mercury 150 Four Stroke. He also provided an OptiMax 250 ProXS powered Bullet 21XD bass boat. Glenn and his team are ecstatic with the Pro Max. “We experienced jacket rabbit acceleration. Both boats were on plane in 1-1/2 seconds!,” exclaimed Glenn. The Allison didn’t realize any change in top-end speed due to the engine height restriction with water pickup location on the stock 150 gearcase.

“The Bullet, benefiting with a high performance Torque Master gearcase, improved on both hole shot and top-end speeds,” said Glenn. “We did back-to-back tests comparing the Pro Max with like size Pro E.T.s as well as a variety of other props. The Pro Max outperformed everything on the ramp. We love it!,” Glenn concluded.

Eric Simmons test the Pro Max on his go fast SCB flats boat.

The Pro Max prop was mounted on an OptiMax 250 Pro XS for the flats boat test.

Eric Simmons, owner of Simmons Custom Boats, was my go fast flats test guy. He too tested with an OptiMax 250 ProXS. “We’ve dialed in our boats with the Pro E.T. It’s a very durable prop. If we could get acceleration similar to what we experience with the Bravos, while maintaining the E.T. blade durability and overall performance, I would say you have a winner,” said Eric in our initial phone conversation regarding the project. “Water levels are an issue where we are. Hitting bottom is inevitable and thus blade durability is a big deal,” Eric said.

Pro Max BASS Classic. display.

A Bullet 21XD similar to this was used to validate the Pro Max for bass boat applications.

Upon completion of his tests Eric called to say we have a winner. “The Pro Max’s appeal is it’s speed and efficiency coupled with the improved hole shot realized with the through hub exhaust, said Eric. “Our testing produced considerably lower slip numbers, proving you nailed your proof of concept in every aspect. We can’t wait to get some of these for our customers,” said Eric.

Glenn and Eric have been an immense help in making the Pro Max a reality. Production starts in April. Meanwhile, I’m off to Tulsa, Oklahoma later this week for the BASS Master Classic. I will display the Pro Max there in the Mercury Marine booth. For those of you going to the show – stop by. I would love to see you and chat about props. I’m excited about the new Pro Max and our expanded mix of low emissions outboard props. Now if it would just quit snowing! Spring and Summer can’t come soon enough  :)

The all-new 1650 RACE features closed cooled turbochagers.

The 1350 is no longer the fastest or strongest in Racing’s H.P. stable.

It’s hard to believe a year has passed and the 2013 Miami Boat Show is underway. We’ve experienced some major events since our last visit to South Beach. Fred Kiekhaefer has moved on after 22 years of service. With Fred’s departure, Erik Christiansen has been named General Manager. Fred will continue to represent Mercury Racing over the next two years. In fact, he’s at the show. If your there, be sure to stop by the Mercury booth and say hello. Erik and our staff of sales, service and engineering personnel are there to support the brand as well.

I decided to forgo the show this year to be with my son. I’ll miss seeing everyone and the exciting new products being unveiled. Jay Nichols has ensured me he will keep me abreast of the action via his acclaimed photography.

Rumor Mill

The 1650 RACE features reversed colors from the std. 1350 offering.

Some of you may be aware of the rumor mill started a while back when Powerboat Nation posted a story speculating we were going to release a 1700 h.p. engine. The story featured a dated 1350 model shot. Erik squashed all rumors when he unveiled the all-new 1650 RACE sterndrive. Based on our exclusive quad cam, four valve 1350, this monster features new pistons, larger turbos and requires 112 AKI race fuel.

So there, PB Nation. You were correct in that – yes – we did release a higher power engine based on our exclusive quad cam, four valve engine platform. You were off on the power and color, however. And no, this is not your father’s poker run engine. It is a race engine that is sold, without warranty, to qualified powerboat racing professionals. I’ll make sure you get a press kit:)

Pump Gas Deception Ploy

Bob Bull and Randy Scism rollin at 186 mph!

Bob Bull’s 48 MTI earned the Manufacturer Cat Top Gun award at the 2011 LOTO Shootout.

Today’s release, to some, is no surprise. It certainly isn’t a surprise to Bob Bull. Bob helped validate the engine. In fact, he won the 2011 Superboat Unlimited Offshore World Championship with a set. He and MTI put up some impressive numbers with it at the 2011 LOTO shootout as well! All of these accomplishments were done without any indication regarding the true nature of the beasts beneath the hatches.

Word on the street (and water) via creative marketing was, “1350s won this and that….on pump gas!”  Of course there were hard core enthusiasts who were on to us. One whiff of the fumes as the boat left the dock pretty much gave it away. You sure those are stock 1350s? What’s that smell? Smell? What smell? It’s pump gas, baby! Yep. It was….from a pump at the airport! But hey, that’s marketing and true to our heritage. Loose lips sink ships – and product development too. So now here it is for all to see, touch, and smell. We’ll, you may have to wait a bit to smell as the exhaust is sealed on the display motor:(

Green with Envy

Miss Geico draws a crowd wherever she goes.

When not racing boats Miss Geico chases planes.

In conjunction with the unveiling, we’re proud to announce Six time World Champion Miss Geico Racing – Team USA will be the the first team to run the 1650 RACE engines for the 2013 race season. Mercury Racing and Miss Geico Racing have come to a co-branding agreement which is founded on the team’s purchase of Mercury Racng 1650 engines and Mercury Racing CNC Cleaver Propellers.   Miss Geico pilots Marc Granet and Scott Begovich are pumped. “We experienced what the engines are capable of first hand after witnessing Bob Bull’s explosive speed in his 2011 World Championship run,” said Marc. “Not since Dave Scott’s Mercury powered Budweiser team has a piston boat challenged Miss Geico’s massive speed,” Marc said. We suspect Miss Geico and others racing that week were green with envy regarding the capabilities of this package.

Miss Geico driver Marc Granet.

Throttleman Scott Begovich.

An unfortunate fire and total loss of the turbine Miss Geico last year forced the team to scramble for a back-up boat to finish the season. They chose Mercury 1075 SCis for power. They knew they wouldn’t be competitive but they were confident they would finish each race and finish the season with dignity. After numerous phone conversations between myself and Marc Granet, the team decided to stick with piston power and asked if we could help.

Being a marketing guy – I’m all about brand exposure. I highly respect Geico’s creative marketing. Miss Geico has a following that is analogous to what the Miss Budweiser Unlimited Hydroplane had in it’s day. The Geico message is about safety and protection – very positive and very family orientated.

Miss Geico has fans young and old from across the globe.

In our discussions, Marc and I have come to the conclusion our interests, goals and objectives are very similar. Geico and Mercury Racing working together on and off the race course is beneficial for the sport, for the industry and for all of the people both companies touch throughout the world.

Congratulations Erik and my associates in another successful Miami product launch. Congratulations Team Geico on your new power!  We suspect it will be your competitors who are now Green with Envy.

This OptiMax 200XS tunnel race boat is front and center in the Mercury Marine booth at the Toronto International Boat Show.

Canadian driver Tammy Wolf and her female teammates finished a respectable 4th in Class 2 and 9th overall at the 2102 24 Hours of Rouen endurance race.

It’s show time! The Toronto International Boat Show opened last night and runs for the next nine days. The Mercury booth features a beautiful OptiMax 200XS SST powered tunnel race boat that is sure to draw people into the booth. Tammy Wolf, a driver with the all female team who competed at the 2012 24 Hours of Rouen endurance race, will be on hand to meet and greet fans.

Meanwhile, in the frozen tundra of Fond du Lac, people at Racing and Mercury headquarters are busy preparing for the upcoming Miami International Boat Show. Mercury has a vast array of exciting products to show and talk about. True to our Miami history, Racing will again have a few new things to share as well :-)

Fred Kiekhaefer introduces the 1100 sterndrive at the 2011 Miami Boat Show. Fred will attend Miami 2013 for Racing. Stop by and gain from Fred’s unique perspective.

Erik Christiansen discusses the features of the game changing QC4v engine platform he and his engineering team created.

Miami is unique in that people can not only meet and greet manufacturing reps and see the latest products on static display in the convention center but they can also experience it on the water. Mercury Marine again will have a flotilla of outboard and sterndrive boats of varying design featuring the latest available technology from the world leader in marine propulsion.

Racing, by default, usually draws the most interest purely by the size and performance capabilities of the boats featuring our power. We have an exciting mix of boats this year to attract a variety of interests.

Marine Technology’s first ever outboard center console makes its public debut in Miami.

Marine Technology will unveil their all-new SV42 offshore center console. This is the first vee-bottom and first outboard boat from  MTI. Performance reports of the prototype have been impressive. The first production unit, powered by quad Verado 300 outboards will be available for qualified prospects to experience throughout the show.

For those who missed an opportunity to experience the all new 565 sterndrive on water last year will have an opportunity this year.

Velocity is providing this beautiful 390 to demo our 565 sterndrives with X-haust Noise Reduction.

Twin 565s equipped with a Stage 1 X-haust Noise Reduction system are featured in Velocity’s beautiful 390 vee-bottom. At the time of my writing this, the boat does 99.8 mph. You can bet it will have surpassed the magical 100 mph mark by showtime.

The largest boat in Racing’s Miami flotilla, this 52 footer with 1350 power is guaranteed to stop traffic and turn heads.

Mike Fiore is bringing an Outerlimits  52 SL equipped with twin 1350 sterndrives. Demo rides on this beauty, I’m sure, will be limited. But for those lucky few who get the chance – they will be impressed. If your attending the show – it’s worth the cab fare or waiting in line for a bus ride from the convetion center to the docks to see this one in person.

Dave Hemmingson’s new M-41 Wide Body looks fast sitting still!

Dave Hemmingson is fast becoming a Miami show veteran. The San Diego native is debuting his lastest hull in-water at Miami. The M-41-Wide Body, with 1350 power, looks fast sitting still. In this case, looks are not deceiving. This thing is a home run out of the box. Top speed is 175 mph without breaking a sweat.

I’m looking forward to seeing my friends in Miami. It is shaping up to be an exciting show!

Video highlights from the 2012 Key West Poker Run Presented by Mercury Racing.

Nor-Tech’s 477 Super Vee with twin 1350s.

Happy Holidays from all of us at Mercury Racing. I hope you had a joyous Christmas with family and friends. For those of who may have missed our Facebook Holiday Countdown, Check it out! MercFan has to have the coolest Christmas tree on the planet!

It’s hard to believe 2013 is a only few days away.  I’m looking forward to a fresh start. We have some exciting things to share again in Miami and we’ll be sporting some new wheels in time for the Lake Havasu Boat Show and Desert Storm Poker Run. Lot’s of exciting things planned for the new year. In the mean time, I thought you might enjoy some more visuals from Key West.

]]> http://www.mercuryracing.com/blog/sound-bites-from-paradise-part-2/feed/ 1 http://www.mercuryracing.com/blog/mercury-racing-honors-fred-kiekhaefer/ http://www.mercuryracing.com/blog/mercury-racing-honors-fred-kiekhaefer/#comments Sat, 22 Dec 2012 02:58:52 +0000 Rick Mackie http://www.mercuryracing.com/blog/?p=8124

Mercury Racing honors Fred Kiekhaefer and his dynamic 22-year career.

Guests included Mercury Marine president Mark Schwabero, former Kiekhaefer Aeromarine employees and Mercury Racing employees and retirees.

The timing of our recent snow storm couldn’t have been more perfect. First, we’re going to have a white Christmas. Second and more important, it gave us an excuse to stay home with the kids (school closures); It also provided time for recovery after Fred Kiekhaefer’s farewell party Wednesday evening.

Fred recently announced he will be leaving Mercury Racing at the end of the year. He will continue representing our brand at boat shows, poker runs and other events. He also will provide consulting services for Mercury through 2014. Fred and his wife, Carol, are moving to Colorado where she will continue diabetes research with the Barbara Davis Center near Denver.

Erik Christiansen has been named General Manager of Mercury Racing. Erik, a 15-year employee of Mercury, was our Director of Engineering for the past four years and lead the development of the QC4v 1350 and 1100 sterndrive engine packages.

Fred has many cherished memories throughout his dynamic career. Certainly he is going to miss the daily interaction with his friends at Mercury Racing. Fred said, “I’ve spent more time with you folks than anybody else. You people are my friends. I may be moving on, but don’t think I’m abandoning my friends. Besides, I need you to take care of my investment here!”

Party at the 19th Hole

Mercury Racing employees signed the carbon bits on this one-of-a-kind 1350.

Mercury Racing employees signed this custom poster honoring Fred’s 22-years at the helm of Mercury Racing.

Immediately upon hearing the news, our company Christmas party was postponed and plans were underway to put together a party to honor our leader. Engineering began their secret project – and I had many ideas beginning to percolate as I started remembering events of my work experiences with Fred over the past 22 years.

Know Your Audience

Fred has been a mentor and personal marketing coach throughout my career. Prior to the age of e-mails and social media, press releases for the masses were sent via fax machine. Of course – releases from Racing were entitled, Speed Fax. I had written a release regarding a V-6 Mercury powered boat winning an outboard drag boat national championship. A Johnson V-8 had won the unlimited class for years. My headline, I thought, was brilliant: “Merc Beats the Big Johnson!” Fred, who has an uncanny talent for appearing out of nowhere, walked by and took notice.  He said, “Do you really want to send that?” I said, “What? It’s true!” He asked me to read it again. I did – and I finally realized what he as getting at. Lesson learned: Have your work reviewed by others and know your audience.

To Rouen and Back

Album artwork includes a list of tracks with names relating to our many unique experiences in Rouen.

The power behind our brand. Mercury Racing marketing guys: (L-R: Tom Mielke, Tony Esposito, Fred Kiekhaefer, Rick Mackie, Jeff Krueger).

Our trips to cover the 24 Hours of Rouen endurance race have to be one of Fred’s more unique experiences. In 2000 Fred, Tony Esposito and I traveled to Rouen with the intent of providing hourly updates of the race over the web. The updates worked in a brief test in Fond du Lac. With crossed fingers and a few taps – it worked there, too. Fred was our photographer and videographer. It was a real hoot. Three guys and a lap top, sitting under a tent along the Seine River – posting away. Things began getting interesting when a French disco band, complete with platform shoes filled with live goldfish, began playing around us. At our farewell party, I presented Fred with a retro vinyl record featuring tracks highlighting his Rouen experiences. The record is a take off of an ongoing exchange of mock recordings between Fred and Vic Spellberg recalling a band from poker runs long ago.

Erik begins his presentation prior to the much anticipated unveiling of Fred’s mystery gift.

The fastest, baddest table on the planet!

Everyone in the know was waiting in anticipation for the unveiling of the ultimate door prize. Erik did the honors. Fred had no clue what was about to happen. Erik walked him over to the corner of the room which seemed innocent enough. Nothing really there – other than a big table with a white covering topped off with a colorful Holiday plant. Erik kept talking as he removed the plant and unveiled the beast; a complete 1350 engine with custom glass top. Fred was completely surprised and in awe. He said it was only the third time in his career he was utterly speechless. I later suggested Fred and Carol could use it has a kitchen table, coffee table, bar or perhaps transform it into a retro PackMan gaming center. Fred said, “That…is amazing! Is it a runner?” Sadly, no.

Fred’s second comment after the unveiling was, “I’m going to have to get taller bar stools.”

Retired Mercury Racing Technical Director, Fred Hauenstein (L), and former Sales & Marketing Director, Tony Esposito, were the first to use the table as a place to catch up and reflect on Mercury Racing’s colorful history. They won’t be the last!

Fred, it’s been an honor to work with you. Your father’s legacy is well known. Yours is as well. You will forever be remembered for your leadership and vision. You’ve been responsible for the incredible success – on the race course and off – that Mercury Racing has enjoyed over the past 22 years. On behalf of all of your friends at Racing and Mercury Marine, thank you for your passion and support. May your future continue under full-course green – with a sprinkling of checkered flags. The Race Never Stops!

The 1350 stands guard in Mercury Racing’s Poker Run Village exhibit. Photo courtesy Stu Jones – Florida Powerboat Club.

Video highlights from the 2012 Key West Poker Run Presented by Mercury Racing.

It’s been just over a month since the running of the 20th annual Key West Poker Run. Kevin Skiba did a nice job of summarizing the activities in his November 16 post.  American Performance Television (APTV) captured on board excitement of participants enjoying the run in their Mercury powered boats.

Dealers, boat builders, owners and racers alike share their thoughts regarding Mercury Racing propulsion products. Enjoy!